8. Marketing Your Business in a Tough Global Economy
Speakers: Steve Houston, The Powder Coating Institute; & Andy Brink, DuPont Coating Solutions

In today’s business environment it is the basics that remain but the focus and execution has to change. This session will be presented by three industry experts with combined experience of more than 75 years as business leaders. In any business today there are five basic principles for running a successful business and no matter the economic condition, competitive condition or market conditions these fundamental principles never change. This session with illustrate these principles and how to use them to your advantage during tough times. This session will show how to implement a philosophy and strategy to compete and thrive. Who should attend?  Anyone in business today who wants an edge – small business or large – this message is for you all!  We double dog dare you to come!